A Guide To Optimizing Titles & Meta Descriptions in Shopify for SEO 

Navneet Singh

Updated 23 October, 2023

shopify title and meta description tips

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68% of online experiences begin with a search engine. That’s why crafting perfect meta tags for any digital store’s success becomes crucial. The meta title, a clickable heading, succinctly describes a webpage’s content and purpose, while the meta description provides supporting text in search engine results. When well-written, clear, and striking for a Shopify store, these tags can generate impressive impressions and high click-through rates. 

Most of the stores are lagging because of poor titles and meta descriptions. If you are struggling with the same issue, after reading this post, you will increase your store’s traffic by 40%. 

In this article, we will talk about what these meta tags are, where to locate them, and their benefits. We will also provide good examples and share useful tips to optimize them.

So, let’s get started!

What are Meta Titles & Descriptions?

Search engines use meta title tags as titles in their results, while the title field in a product page serves as the H1 heading, the main title visible to readers. These are clickable links on search engine result pages (SERPs).

The meta title tag of a Shopify store named PalaLeather

Crafting a meta title is crucial to attracting new customers and should be understandable for search engines and users. The average Shopify store has a title tag that is between 40 and 60 characters in length, so it is advised to practice the same. 

The meta description is a concise, relevant summary of a webpage in a Shopify store. It appears below the meta title in search engine results, acting as a persuasive pitch to convince customers it’s the page they seek. 

Meta Description of a Shopify store named PalaLeather

The average Shopify store has a meta description tag that is between 120 and 156 characters in length. So, aim to write within the specified word limit and create compelling, keyword-rich descriptions that effectively communicate the store’s value and benefits.

Where Do You Find Them In Shopify

Meta tags can be accessed and edited for different sections, including product, collection, home, and any other general page of the store. Its well-optimization helps users to explore and engage easily with the brand. 

Product Page

The meta title and description for products in a Shopify store can be found in the product editing section. Like:

Here are the steps:

  1. Log in to the Shopify admin panel, select the “products” section, and select the specific product to edit.
  2. Scroll down to the“ Search engine listing preview” section and click the“ Edit website SEO” link.
  3. Edit the meta title in the “page title” and the description in the respective field.
  4. Finally, save the changes.

Focus on creating a compelling description that highlights the tangible benefits of the item that a store sells. Try to think from the customer’s end and include relevant keywords. 

Collection Page

Collections are useful for grouping products. It is easier for shoppers to find the desired items by clicking on categories. 

Here are the steps to access and modify meta tags for a collection page in a Shopify store:

  1. After logging in to the Shopify admin panel, navigate to the “Products” section and select “Collections” from the dropdown menu.
  2. Select the collection to be edited, and after its completion, scroll down to the bottom of the collection page editor.
  3. Look for the“ Search engine listing preview” section and edit the meta title and description fields uniquely.
  4. The final step is to save the changes.


Meta tags play a significant role in representing the brand and its unique offerings. So, ensure these are accurate and convey the values the store expects to the users.

Here are the steps to access and modify meta tags on a home page:

  1. After logging in to the Shopify admin panel, select “Online Store” and then “Preferences” from the menu.
  2. Locate the fields for editing the homepage’s meta tags and edit them uniquely, concisely, and compellingly.
  3. Finally, save the changes.

Other General Pages

Other than home, collection, and product pages, there are other general pages where one can find meta tags. These could be about us, blogs, contact us, and FAQs pages. 

Here are some steps to be followed:

  1. After logging in to the Shopify admin panel, select “Online store” and “Pages” from the menu.
  2. Choose the page to be edited and scroll down to the button of the page editor.
  3. Look for the “Search engine listing preview” section and edit the meta title and description fields.
  4. Finally, save the changes made to the page editor.

Benefits of Using Meta Tags on Shopify Stores

Meta tags act as a push to boost the ranking of a store. These influence the store’s appearance in search engine results, impact click-through rates, and drive traffic. 

By optimizing meta tags, one can seize the opportunity to enhance visibility and attract more views to their store. 

Over 70% of Shopify stores have title tags that are too long (Source: Search Engine Journal). Such digital businesses will not be able to enjoy the benefits. Hence, avoid falling into this category, and you will be profitable.

Let’s explore the amazing benefits one can get by its usage and improve the overall performance of their store:

  • Better visibility on SERP:  Shopify stores that have optimized title tags have seen an average of a 20% increase in organic search traffic (Source: Shopify). So, the first advantage of using well-optimized meta tags is that it helps search engines understand the content and relevance of the web pages of a store. This increases its ranking and visibility in search engine result pages. 
  • Meta tags can increase CTR (Click-Through Rates): A meta title captures users’ attention and entices them to click, whereas a persuasive meta description is a summary that convinces users that the store is worth visiting. So, increase the likelihood of conversions by optimization of meta tags in the store.
  • Help Google understand a page better: Meta tags play a crucial role in helping Google understand the content of a Shopify page. The meta title complements the description. Creating informative and keyword-rich meta tags would be better.
  • Better user experience: Clear and informative meta tags enhance navigation and attract the right audience to the most relevant pages of the store. This leads to increased engagement and a satisfying user experience.
  • Help you increase Shopify Sales: Maintaining meta tags in the store assists shoppers in getting what they are looking for. So, they will not go to competitor’s sites and, thus, increasing sales for a Shopify store. 

How to Optimize Shopify Meta Titles & Descriptions

Here comes the main section! To provide a good user experience to the customers and get conversions, optimization of Shopify meta tags becomes very important. Here are some steps to follow and improve the meta tags of their store. 

Let’s take a look!

Consider the Keyword

Including the keywords from customers’ search terms in the meta tags can win a click for the store. It gets automatically bold in case it gets matched.

However, avoid keyword stuffing, which may cause Google to rewrite the description. If it contains repetitive keywords, it will just give a negative impression to the search engine.

So, add keywords both in the title and meta description and gain the trust of users and search engines, but naturally. 

Technical Considerations

As discussed, an ideal limit is set for the title and meta description.  So, follow that and avoid exceeding that limit. Although there is no penalty for not complying, it does not look great from the reader’s perspective.

One can use meta title and description length checker or Character Count Online-like tools to keep meta descriptions and titles at the right length. 

Do Not Over-Optimize

It will benefit if one focuses on optimizing meta tags. But, over-optimization can cause a negative impact. So, use the keyword once and ensure that the sentences make proper sense even after including the targeted keywords. 

Advanced Tips and Tricks to Make it Even Better

We want your Shopify store to excel and can earn millions of revenue. That is why, sharing some advanced tips and tricks to help in making things even better. So, check these out! 

  •  Add product prices in meta descriptions: Customers are interested in knowing all the details of products. Stores mention the item’s specifications but do not intentionally add the product price. However, its inclusion in the meta description can convince customers to click on the store in search engine results.
  • Try to have a number on your collection page titles: Including a number in the collection page titles is advantageous for many reasons. With its use, one can appeal to users to their store by providing specific information and improving the SEO.
  •  Use 2 different titles: One can use two different titles, one as a page title and one as a meta title. It can help prioritize user experience with a well-crafted and descriptive page title while optimizing the meta title for SEO purposes. 
  • Persuasive meta description: The meta description should be persuasive enough to convince the user to click it. It is the quickest way to sell products in the store.

Examples of Good Shopify Titles And Meta Descriptions

It is necessary to use descriptive and compelling language for meta tags. These should highlight the products’ key features, benefits, and unique selling points. However, it should not be lengthy, as found in a study that over 80% of Shopify stores have meta description tags that are too long. (Source: Search Engine Journal). Avoid making such blunders.

Let’s see a few examples of good Shopify titles and meta descriptions and know how to maintain a customer-centric approach to both users and search engine visibility.

Examples of good Shopify titles and meta descriptions

If facing difficulties crafting titles and meta descriptions, one can go for Shopify SEO Audit.

Adding Meta Tags to Your Shopify Pages in Bulk

Meta tags can be added in bulk to Shopify pages. It streamlines the process and ensures consistency is maintained across all pages of the Shopify store. It will save time and effort and improve the overall optimization of the store.

Here are some popular plugins available:

  • SEO Manager
  • Bulk Product Edit &  CSV
  • Meta Fields Editor
  • Excelify

However, before considering these plugins for adding meta tags in bulk, it is important to carefully evaluate their pricing, features, and user reviews. One can use the additional software aligned with the store’s specific needs and integrate it with the existing setup.

Along with benefits, there are some cons of using such plugins. Installing multiple apps for similar purposes can slow down the website’s performance and add unnecessary complexity to the store. Also, these do not add any uniqueness. 


Shopify meta tags can convince a potential visitor to visit your website. Simply follow the mentioned tips and tricks of optimization, and generate huge sales for your store.

In case, facing any difficulty, contact us; our experts are ready to help you always! 

Shopify Title and Meta Description FAQs

  1. Does Google rewrite titles and meta descriptions on its own?

Ans. Yes, it does. Google rewrites titles and meta descriptions of a store or website to better align with the search query entered by the user. But, even then, optimizing meta tags is significant as it helps increase the chances of Google using them and entice users to click through the website.

  1. What happens if my page has no meta description?

Ans. If a meta description is missing on a page, Google will generate it by itself. But, there are lesser chances of conversions as you have not put efforts from your side to represent your page compelling.

  1. What is the purpose of a title and meta description?

Ans. The purpose is to provide summaries to the users. It helps them determine whether the page in the search engine index contains the information they seek in their query. Crafting compelling and relevant page titles and meta descriptions increases the likelihood of users finding content that matches the search intent.

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