Shopify opens the gateway to an incredible e-commerce journey, but strategic differentiation is essential for exponential sales growth. Otherwise, the market is already crowded, and customers will prefer only the store that can fulfill their desired product needs. If you want to find the answer to how to get sales on the Shopify store, congratulations, you are on the right platform.
Shopify has generated over $700 billion in sales during its 17 years of operation. If you have a store here, then you can be a beneficiary, but how? Let’s check it out!
In this blog post, we first discussed the driving factors of sales in a Shopify store and then shared 11 outstanding ideas to help a Shopify store owner outshine the competition and generate heavy revenue.
What Drives Shopify Sales?
Shopify’s gross merchandise volume (GMV) was $197 billion in 2022, continuously growing. But what is the reason for the increase?
All store owners start from scratch, but a select few get popularity and generate record-breaking revenues. Why? It is all because of the robust strategies which help them build a strong web presence and a sales champion.
So, time to discuss the supporting factors that drive explosive sales growth for a store.
- Targeted Traffic: Sales happen when visitors arriving at a store are interested in converting into customers. The power of attracting precision marketing gives loyal customers and better returns for a store.
- Quality of Product Pages: The better the web page quality, the more the chances of user engagement. Similarly, well-organized product pages offer smoother navigation and entice customers.
- User experience: Proper execution of the store’s web pages ensures customer retention. Also, it is necessary to optimize them for different viewing platforms.
Moreover, Shopify stores must have flawless mobile working as shoppers prefer shopping from mobiles more.
After raising consciousness regarding driving factors, let’s understand how to use these factors to get sales on a Shopify store.
Section 1- Get More Traffic
Channeling traffic is the first step toward achieving the ultimate goal. Captivating user attention creates the opportunity for growth in a store. So, there is a need to adopt transformative strategies for driving traffic and converting that into revenue.
Let’s dig into more.
The first and one of the most effective key strategies for ensuring long-term results is Search Engine Optimization, i.e., SEO. It attracts organic traffic for a store and is a cost-effective strategy.
Moreover, Shopify is SEO-friendly, enabling easy implementation of various upgrading techniques, such as On-page, Off-page, and technical optimization. Using them correctly ensures that all store pages are indexed and easily discoverable on search engines.
So, anyone searching for a way to connect their store with the right audience should go for SEO.
Another but costly way to reach niche traffic is creating paid advertising campaigns. The method ensures reaching a broad audience by promoting store products through various channels.
Google Ads, PPC (pay-per-click) campaigns, and Social Media advertising (Facebook and Instagram ads) are the popular paid ad options to target and engage potential customers for a Shopify store.
Additionally, using this method, one can narrow down the audience for their store based on interests and behavior. So, create compelling ad content that can encourage clicks.
However, paid ads are beneficial only when the store makes more money than spending on them to drive traffic.
Email outreach is in trend to pull the maximum value of the existing traffic in a store. The strategy promotes products, engages subscribers, drives conversions, and helps nurture customer relationships with the store.
Steps involving email marketing are:
- Building email list
- Segmentation of email list
- Creating compelling email content
- Email deliverability
Apart from following the above-mentioned actions, one can personalize emails and include clear CTAs. It will help in creating an effective email campaign for a store.
One can create blog posts related to store products with the motive of creating sales and awareness among people. It will reach out to the knowledge seekers and could solve customer queries, if any, related to items.
Moreover, valuable and informative content can be shared with potential audiences. One can establish their store as a trusted resource in the niche by offering helpful tips, insights, and industry news.
Last but not the least way to attract traffic for a store is through social media. One can create compelling and shareable content that resonates with their target audience. It would be best to grab customers’ attention and encourage shopping if done consistently.
So, these are some ways to attract traffic to a Shopify store. But, if there is a good target market already yet lesser sales comparatively, here is the following section.
Section 2 – Improve Product Pages
The products featured on a Product page are true reflections of a store. A customer first explores this page to look for the items they need. Highlighting them correctly can greatly benefit any business store.
Let’s see how one can improve the product pages of a Shopify store.
If products are presented through unique, compelling, and user-oriented descriptions, they are likelier to sell. Google and customers both prefer purchasing items with such described descriptions.
Description of a product offered by a Shopify store,” Studio Proper.”
Some of its benefits are:
- Inform, educate, and persuade consumers
- Differentiate from competitors
- Reduce product returns and disappointments
Quality Images and Videos
High-quality visuals on the product page, such as clear and vibrant images and videos, quickly catch customers’ attention. Showcasing items in well-lit settings and with clarity convinces customers to purchase them.
Its benefits include:
- A better understanding of products
- Product differentiation
- Brand recognition
Use Product Tags
To organize products in a Shopify store, one can use product tags. These will ensure the smooth journey of the purchaser and help in the internal linking of multiple items or collections inside the store. Other advantages include:
- Streamlined inventory management
- Helpful in marketing campaigns
- Enhanced Searchability
Customer Reviews and Testimonials
Adding social proof is a great way to convince new customers to purchase from a store. It helps them determine whether the products will be useful for them or not.
Check other favorable results mentioned below:
- Enhances store’s credibility
- Influences purchase decisions
- Maintains authenticity and transparency
Provide Customer Service (Even Before Someone Buys)
A store providing excellent customer service before selling products can earn customers’ trust. Addressing customer queries, providing product information, and offering personalized recommendations can contribute to a positive customer experience. Some other advantages are:
- Reduces purchase anxiety
- Word-of-mouth referrals
- Builds better customer relationships
Implement FAQs on Product Pages
Clear and comprehensive FAQs address customers’ concerns or hesitations while purchasing. Providing the required information beforehand can save the purchaser’s time and boost conversion rates.
One can use such FAQs for their store
Other benefits include:
- Efficient communication
- Customer empowerment
- Consistent Information
All these efforts to improve product pages can contribute to a positive customer experience and increase sales and business growth.
If there is good traffic and great product pages on a store, one more thing is left, i.e., user experience. To make it better, jump to the next section.
Section 3 – Give Excellent User Experience
A well-functioning store catalyzes sales. Easy navigation, logical structure, prompt feedback, and intuitive payment features create a seamless shopping experience that greatly influences customer satisfaction.
Let’s explore some dimensions of user experience:
Consumers want to find what they are looking for easily and quickly. When a store fails to provide a good load speed, they prefer leaving it without waiting, as many others already provide similar services.
Hence, optimize the store for speed to prioritize users’ time value. Don’t risk losing revenue due to slow loading times. To improve it, focus on:
- Reducing the complexity of the site
- Considering a faster theme framework
- Monitoring website performance regularly
Conversion Rate Optimization (CRO)
Conversion Rate Optimization can be conducted to optimize the entire selling process. User behavior analysis, identifying barriers to conversion, and efforts to improve them are some steps to optimize the user experience.
Some steps that can help in improvement are:
- Clear CTAs
- A/B testing
- Compelling value proposition
Better Checkout Experience
Every step counts in the sales journey. From seamless navigation and clear shipping details to easy order previews and quick form fields, ensure a smooth shopping experience for customers.
It can be further improved with:
- Guest checkout option
- Multiple payment options
- Security assurance to customers
Furthermore, operational simplicity, intuitive menus, clean design, and data security are essential for an exceptional user experience.
What is left if traffic, product pages, and user experience are all well-optimized? Freak not; stores generally neglect some other specific dimensions. Pay attention to the next segment for an improvement in the desired action.
Section 4 – Convert People to Money
Optimizing already mentioned aspects of a store may not be enough to unlock its full sales potential. So, to get an answer to how to get more sales on Shopify, it’s time to implement transformative strategies that address remaining barriers and help reach the ultimate goal.
Let’s explore these strategies and consider giving them a try.
Analyze Your Current Traffic and Sales Data
Make informed decisions by analyzing current traffic and sales data. It can help to track key metrics like average order value, bounce rate, customer lifetime value, and cart abandonment rate. Shopify’s average customer lifetime value (CLV) is $1,846 (Source: Shopify). Hence, the indicator is worth paying attention to.
So, understand customer behavior, identify conversion barriers, and determine the necessary efforts to reach the store’s goals.
Abandoned Cart Emails
The best scheme to re-engage customers who leave their items behind is abandoned cart emails. It is especially for those users who have completed all the formalities to make an order, except for hitting the final button.
A well-crafted email is required to bring them back to finalize the purchase process. One should focus on making a convincing template to implement the strategy. It will help in:
- Recovering lost revenue
- Increase conversion rates
- Customer engagement and retention
Upsell and Cross-Sell
Another targeting strategy could be the addition of cross-selling and upselling elements. For instance, stores selling health and wellness products can add supplements or fitness equipment as cross-sell options.
Upselling ideas could be the addition of a fitness tracker or fitness apparel, or healthy snack subscription.
Here are some benefits of upselling and cross-selling products:
- Increase average order value
- Maximize product exposure
- Effective promotion of store’s products
Offer Free Shipping
While pitching for sales, “free shipping” is a powerful promotional approach. Customers expect it when their orders exceed a certain dollar amount. So, one can cover that amount in the product price or offer an up-selling or cross-selling products scheme.
It will help in:
- Positive brand perception
- Marketing and promotional opportunities
- Enticing international customers
Add an AI-Powered Chatbot
Try every effort to hold customers going elsewhere. Stay ahead of the trend with live chat and chatbots for instant customer support. Create pre-set FAQs and responses, offering round-the-clock live chat assistance to address customer queries promptly.
Its addition can:
- Offer multilingual support for customers
- Personalized interaction with customers
- Quick and efficient responses
As reported by a study, Shopify’s average order value (AOV) is $79 (Source: Shopify). Focusing on it would be wise, as one can learn about customer spending behavior and insight into marketing strategies’ effectiveness through it. Make sure you are improving overall revenue and profitability by considering AOV.
How Branding Plays a Role?
Consumers gravitate towards branded stores in today’s market as they believe in getting better quality there, in comparison to a basic Shopify store with a few product pages. Many reasons support their belief like:
- Distinct Recognition: Branded stores stand out, leaving a lasting impression on customers. They have a unique identity and establish themselves as reputable and distinctive.
- Emotionally Compelling: Brands can evoke strong emotions in customers. They create connections beyond mere transactions, building deep and meaningful relationships based on shared values and experiences.
- Long-Term Commitment: Choosing a branded store ensures a long-term connection. Customers trust the brand’s consistency and reliability, leading to loyalty and repeated engagement.
By embracing branding, businesses can elevate themselves from ordinary Shopify sites to influential brands that captivate customers, foster emotional connections, and establish enduring relationships.
So, with Google’s EEAT (Experience, Expertise, Authoritativeness and trustworthiness), focus on building a brand instead of an ordinary Shopify store as it will attract more conversion opportunities.
Strategy to Get More Sales on Shopify
Here, we come up with a new angle, sharing some more tactics to get more sales for a Shopify store. Following these tactics can help stand out from the crowd, an opportunity to grow and scale the store.
Build a Brand
A brand is a foundation that connects customers to a business. Unlike an ordinary Shopify store, building a strong brand attracts new customers and fosters loyalty. Make branding an integral part of your marketing strategy at every step to create a lasting Shopify store.
Invest in SEO – Get Shopify Audit
Investing in SEO brings unmatched advantages. It ensures sustainable visibility, improves user experience, indexes the store’s pages, and provides long-term ROI organically.
One can try the Shopify audit, resolve lesser traffic problems, and generate heavy revenues for the store.
Keep in Touch with Existing Customers
Staying connected with existing customers is as important as attracting new ones. Having trust in the store’s products, maintaining contact, and nurturing relationships can lead to repeat purchases and opportunities for growth.
Offer Discounts to Keep Them Coming Back
To nurture long-term relationships with customers, offer them exclusive discounts for future orders as a token of appreciation. This will foster their loyalty towards the store.
Customers like to go for shopping with a coupon code. As they enjoy getting good deals. Also, if we pay heed to a study, Shopify’s Average Revenue Per User (ARPU) is $1846(Source: Shopify). So, to improve customer satisfaction, pay attention to such metrics.
- What common mistakes do people make when trying to get sales on Shopify?
Ans. i) Not having a clear call-to-action: A strong call-to-action is essential in any sales process. Without it, customers may not know what to do next or how to make a purchase. Make sure your call-to-action is clear and easy to understand.
ii) Not offering discounts or promotions: Offering discounts or promotions is a great way to entice customers to purchase.
- Where can I find potential customers for my Shopify store?
Ans. Finding potential customers for your Shopify store can be daunting, but it doesn’t have to be. With the right strategy and tools, you can find the customers you need to drive sales and grow your business.
First, it’s important to understand who your target customers are. What are their interests? What do they need? What do they want? Knowing these things will help you target the right people and create content that resonates with them.
- What are the best Shopify themes for sales?
Ans. When choosing the best Shopify themes for sales, there are a few key factors to consider. First, ensure the theme is aesthetically pleasing and easy to navigate. It should also be optimized for mobile devices, as many customers shop on their phones and tablets. Additionally, the theme should be optimized for search engine optimization (SEO) so your store can rank higher in search engine results.
(Give Theme Names as Examples)
- How much money do Shopify stores make?
Ans. An average Shopify store makes about $2000 per month. Shopify’s data shows that 81% of merchants are profitable after two years, and the average annual revenue for a Shopify store is $155,000.
Getting more traffic on Shopify is easy. Just follow the above sections in a step-by-step way. Thank us later.