Roofing Contractor

A local roofing contractor was struggling to attract customers online due to poor search rankings and low online visibility. Despite offering high-quality services, they were losing leads to competitors who dominated Google’s search results. With only five leads per month, they relied heavily on word-of-mouth referrals and expensive paid ads, making it difficult to scale their business profitably.

To turn things around, Visibility Gurus implemented a targeted local SEO strategy to improve their online presence, drive organic traffic, and generate high-intent leads.

A local roofing contractor was struggling to generate consistent leads online. Their website ranked low in Google’s Local Pack and organic search results, making it difficult for potential customers to find them.

Despite offering high-quality roofing services, they were losing business to competitors who dominated the search results. With only five leads per month, they relied heavily on word-of-mouth referrals and costly paid ads, making it challenging to scale their business profitably.

Our team at Visibility Gurus conducted a comprehensive SEO audit and developed a targeted strategy to increase their local visibility, organic traffic, and lead generation.

• Hyper-Local Keyword Optimization – Identified and optimized for high-intent local search terms, including “roof repair in [city],” “emergency roofing services near me,” and “best roofing contractor in [city].”

• Google Business Profile (GBP) Optimization – Updated business information, added high-quality actual images, optimized descriptions, and actively managed customer reviews to improve local rankings.

• Website Optimization & On-Page SEO – Enhanced service pages, blog content, meta tags, and internal linking to improve relevance for local searches.

• Local Link Building & Citations – Secured high-quality local backlinks from business directories, industry-specific sites, and local news sources to boost domain authority.

• Review & Reputation Management – Developed a strategy to encourage satisfied customers to leave positive reviews, increasing trust and credibility.

• Increased from five leads per month to more than 70 high-intent leads per month

• Ranked in Google’s top three local search results for competitive roofing keywords

• Achieved a 220% increase in organic traffic to the website

• Generated more phone calls and service bookings directly from Google Business Profile