Professional Services
Real Estate Agency
How a Faster, Smarter Website Drove 2X More Leads & 300% Better Performance with a Website Redesign
Overview
A real estate agency was struggling to generate leads due to a slow, outdated website that failed to engage visitors. Buyers and sellers found the site difficult to navigate, and slow load times frustrated users, causing them to leave before exploring property listings.
Additionally, the website was not optimized for search engines, making it hard to rank for competitive local real estate searches. With a high bounce rate and low lead conversion, the agency was losing potential clients to competitors with modern, high-performing websites.
To fix this, Visibility Gurus redesigned the agency’s website for speed, user experience, and SEO, helping them attract more leads and improve engagement.
Challenges
The slow website frustrated potential buyers and sellers, reducing engagement.
Poor SEO optimization made it difficult to rank for local property searches.
Difficult navigation and outdated design led to high bounce rates and low lead conversions.
Solutions
We identified key performance issues and implemented a full website redesign focused on speed, user experience, and SEO.
Website Speed Optimization – Improved site architecture, image compression, and caching to achieve 300% faster load times.
Conversion-Optimized Design – Created a modern, intuitive layout with interactive property listings and strong CTAs to boost conversions.
SEO & Local Optimization – Optimized on-page SEO, meta tags, and content structure to rank higher for real estate searches.
Mobile-Friendly & Responsive Design – Ensured seamless browsing on all devices, improving user engagement.
User Behavior Analysis & A/B Testing – Analyzed visitor interactions and refined the design to lower bounce rates and increase conversions.
Results
✔ 300% faster website speed, improving the browsing experience for buyers and sellers
✔ 2X more buyer & seller leads, leading to increased inquiries and conversions
✔ First-page Google rankings for high-intent real estate searches, driving organic traffic
✔ 40% lower bounce rate, keeping visitors engaged longer and interacting with listings
Ready for a Modern, High-Performance Website That Converts Visitors Into Customers?
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