Personal Injury Law Firm

A personal injury law firm was struggling with lead generation. They were running Google Ads but seeing high cost per lead, low conversion rates, and inconsistent inquiries. Despite their ad spend, competitors were capturing the majority of high-value cases.

Our goal was to reduce ad spend waste, improve targeting, and optimize their landing pages to attract and convert more qualified leads—without increasing their budget.

✔ High Cost Per Lead – Their PPC campaigns were inefficient, leading to excessive spending without enough case inquiries.
✔ Low Conversion Rate – Website visitors weren’t taking action, resulting in wasted traffic.
✔ Unqualified Leads – The ads were attracting people outside their ideal client profile.
✔ Competitor Domination – Bigger law firms with aggressive PPC strategies were taking over the local market.
✔ No Retargeting Strategy – They were losing potential clients who clicked their ads but didn’t convert.

We completely revamped their PPC strategy to attract the right clients, increase conversions, and maximize their return on ad spend.

✔ Advanced Audience Targeting – Refined targeting to focus on high-intent legal searches, eliminating wasted spend on irrelevant clicks.
✔ Landing Page Optimization – Improved design, messaging, and call-to-action placement for higher conversion rates.
✔ Smart Bidding & Budget Reallocation – Shifted ad spend to the highest-converting keywords and optimized bidding strategies.
✔ High-Converting Ad Copy – Created persuasive, trust-building ad creatives to increase click-through and engagement.
✔ Retargeting Strategy – Implemented dynamic remarketing ads to re-engage lost visitors and bring them back to book consultations.

✔ 63% Decrease in Cost Per Lead – Optimized bidding strategies slashed acquisition costs.
✔ 3X More Qualified Leads – Attracted high-value personal injury case inquiries.
✔ 120% Increase in Conversion Rate – Landing page improvements doubled the percentage of visitors booking consultations.
✔ Higher ROI with 2.5X Return on Ad Spend – The firm now dominates its local market with predictable, scalable lead generation.