How to Use Shopify Product Tags for SEO the Right Way (With Examples)

Navneet Singh

Updated 28 August, 2023

Shopify SEO through Product Tags

Table of Contents

Product tag usage can significantly impact a Shopify store’s search engine optimization. Whether a seasoned entrepreneur or one who is just starting, anyone can take its benefit. But, it all depends on the right way of utilization. 

This blog will provide professional advice and useful insights into Shopify product tags, including their advantages, best practices, and function in SEO. Along with that, we will discuss some usual mistakes to keep away from while implementing the process. 

Without further delay, let’s get started!

Understanding Shopify Product Tags

Shopify product tags are used by over 1 million businesses worldwide. (Source: Search Engine Journal). These are used to arrange and group related products in a Shopify store. These are flexible and easy to build.  

For a Shopify store selling clothes, product tags may include information such as color, size, kind, material, or season. 

In short, tags organize products in the store and make navigation easier for customers.

But, apart from playing a major role, is there some other benefit of using these tags?  

Yes. But, to unlock them, one must strategically integrate SEO with product tags. These will arrange products logically and make the store more visible in Search Engine results. 

Benefits of Using Tags on Shopify

The right usage of tags on Shopify offers many benefits. As per Search Engine Land, Shopify product tags can help increase the average order value by up to 10%. Let’s read some more fantastic benefits and lower the chances of losing customers for the store. 

  • Better organization of products: Tags classify and arrange products depending on their attributes. Thus, it helps in inventory management and aids customers in product discoverability in the store.
  •  Keywords on product pages: One can use tags as keywords on product pages.  It will assist the search engines in reading the descriptions and include products in search results.
  •  Better Navigation: Tags smoothen a customer’s journey in the store. Using them to filter the lists of products, blog posts, orders, and draft order pages ensures the efficient journey of the purchaser. 
  • Better internal linking: Tags help link multiple items or collections inside the store. Internal linking will help Google understand the content better and index pages. 

In summary, tags minimize the steps to search for products in a store. The purchaser will search for the item using the tag, and the moment they see its image, they will buy it immediately. Also, as per a study, it has been found that Shopify product tags can help boost click-through rates by up to 30% (Source: Search Engine Journal).

Leveraging tags effectively can fulfill the goal of achieving customer engagement and sales for a store. 

How to Use Shopify Tags on Products?

One can use a maximum of 250 tags for products. But the thing that actually matters is their application.

So, let’s dive into how to use the tags to spotlight excellent products and lead to more sales. Use product tags like:

  1. Attribute tags
  2. Seasonal tags
  3. Sale or Discount tags
  4. Trend or theme tags
  5. New arrival tags
  6. Bestseller tags
  7. Custom tags

One can use the above-mentioned options for sorting and enabling a specific, narrow product search for shoppers. 

Now, let’s read the step-by-step guide to utilizing tags on a Shopify store. 

  • First, log in to the store’s admin dashboard using the credentials.
  • The next step is to click “Products” in the admin menu to access the product management page.
  • Select the product to add tags by clicking on its title or the “edit” button next to it.
  • On the product editing page, locate the “tags” section. One can click “add” to put on more tags. Like, for a t-shirt in multiple colors and sizes, tags can be “red or any other color” and “small or medium or large” to differentiate them.
  • After creating tags, click the “Save” or “Save product” button to apply the changes. 

Similarly, repeat the process for other products to add tags/labels on them.

How do Tags Help Organize Products Inside a Shopify Store?

Tags organize the products flexibly and in a customizable manner. For a better understanding, here is how these manage the organization of a Shopify store:

Attribute-Based Grouping/ Categorization

Tags categorize and group products as per their specific attributes or characteristics.

Here, a clothes-selling store has used categories like women, men, kids, and babies to help shoppers. This way, anyone can locate their respective items easily. 

Creating Collections

Tags are used to create collections within the Shopify store. Let’s make it more clear. Collections are the group of products that are displayed together on specific sections or pages of the store.

For example, here, the store has used winter clothes, jewelry, and lingerie as collections to help customers discover products according to their interests.

Eye-catching collection tags could be “sale” or “new arrivals.”

Enhanced Filtering Options

Shoppers can filter and search for products according to their preferences using tags. It narrows down their selection and saves precious time.

For instance, here, customers can filter the clothing. They can use the “color” tag and see the relevant items on their screen.

Best Practices for Shopify Product Tags

Tags for products are supported thoroughly by a Shopify store. The viewer uses the tag, and it helps them discover the desired item. So, its application increases the chances of sales for a store. 

Let’s explore some best ideas or practices to make the most out of product tags.

Use Relevant Keywords

Using generic product tags like “Men Shoes” won’t attract much user engagement. However, using “athletic shoes” or “running shoes” will show far better performance. Hence, using relevant keywords for product tags is always advisable.

It is necessary to use appropriate tags/labels because these include words that customers will likely use when searching for the product. 

Consistent And Clear Tags

Always use product tags that give a consistent and clear idea. Keep the tags more specific if selling shoes, like “running shoes” instead of “shoes.” A few more examples of product tags as per attributes could be as follows:

  • Size -” small,” “medium,” “large.”
  • Material-” cotton,” leather,” silk.”
  • Style-” Bohemian,” minimalist,” etc.

Keep It Simple

Product tags on Shopify should be kept simple and to the point. Also, do not overuse or utilize its variations. Keeping them simple will help customers to assess the product easily.

For instance, one can use product tags like “on-sale,” “newly arrived,” “bestseller,” etc.

Use Long-Tail Keywords

Long-tail keywords are more particular and less competitive than broad keywords. For instance, one can use long-tail keywords in product tags like

  •  “Gluten-free baking mixes for cookies”
  • “Large-size maternity dresses for special occasions”
  • “Gaming laptops with RGB backlit keyboards,” etc.

Avoid Duplicate Tags

Use unique tags for each category. However, it is technically possible to assign the same tag to various items but do not use them.

A product can have tags like “on-sale” and “clearance.” But, better to prevent such duplicate tags.

Shipping-Based Shopify Product Tags

Creating tags based on delivery dates and shipping details would be a good idea to save customers time. 

Like, use zip-code details or fulfillment zones as tags.

This is all about the best practices for product tags on Shopify. Whenever choosing them, keep customers in mind. Through insights, know shopper’s age ranges or top locations where the product can be in demand and make good sales.

The Role of Shopify Product Tags in SEO

Here comes the major segment. Tags for products play a significant role in SEO. These do not directly impact SEO rankings but can improve the store’s visibility and relevance to the search engines.

As per the stats, Shopify product tags can increase organic search traffic by up to 20% (Source: Search Engine Land). 

Hence, optimization of product tags is necessary to help search engines find and recommend items to users. Let’s examine its influence on SEO:

Improved Site Structure

Using tags, one can organize products and search engines value well-structured sites. So, its implementation can improve the overall site structure and assist search engines in understanding the relationship between different pages and the store’s overall content. 

Enhanced Internal Linking

Product tags facilitate internal linking within a Shopify store, which helps search engines discover and crawl its pages effectively.

Moreover, it distributes authority and relevance across the store while improving the ranking of product pages. 

Expanded Keyword Relevance

The keyword relevance of your product pages can be boosted by using descriptive and relevant tags. If you use tags with specific features that match the user search terms, there are higher chances for your products to appear in search results. 

So use keywords in the title tag and meta description to attract organic traffic. Also, Shopify product tags can help increase the number of page views per visitor by up to 25%. (Source Engine Journal)

Facilitate Content Creation

Blog posts or articles written considering specific tags help establish topical relevance and authority. Implementing them can attract traffic and improve the SEO performance of the store as well. 

For example, if anyone has a Shopify store selling snowboarding jackets, they can create content related to ‘snowboarding” and use the tag.

Customizable Collections And Filtering

Tags created with targeted collections and filtering options provide customers with more specific options and enhance their overall experience in the store. It positively impacts the engagement metrics, which indirectly influence SEO.

User Experience

Shoppers can filter the products and navigate easily through the store, likely a sign of long user engagement. It indicates to search engines that the store provides relevant content, improving its SEO rankings. 

Also, as disclosed by Search Engine Land, Shopify product tags can help improve the store’s SEO ranking by up to 50%.

Overall, by leveraging the organizational and navigational benefits of product tags, one can improve the SEO performance of their store. Thus, the optimization will increase the visibility of products in search engine results and drive targeted organic traffic to the store.

How to Optimize Shopify Product Tags for SEO?

One can use tags to help the customer in navigating the store. Choosing items becomes very easy by using them as filters. But do you know one more amazing fact? Focusing on creating tags can also help rank the store in search engine results.

These are examples of good product tags. 

 Let’s see how to optimize them:

  1. Identify popular keywords related to products using tools like Google Analytics, Google Trends, and Keyword Planner.
  2. Use specific and descriptive tags in describing products after keyword research.
  3. Incorporate keywords naturally in tags and avoid repetition.
  4. Focus on using keywords with good search volume but less competition.
  5. These can be used in URL structure to better SEO.
  6. Use different wordings of keywords for tags to capture a wider audience.
  7. Align tags as per the intent of users.

Thus, with these ideas, one can optimize product tags for SEO and enhance user experience. Also, Shopify product tags can help reduce the bounce rate of a store by up to 20% (Source Engine Journal). Then, why not try?

Tips for Improving Shopify Product Tags

Here are some significant tips to consider improving in optimizing product tags. Have a look:

  • Review the current product tags and their effectiveness. Consider removing or consolidating rarely used or irrelevant labels. It will streamline the tagging system.
  • One can perform keyword research consistently to get relevant results that align with products and target audiences. This way, products can be in search engine results.
  • Set up a consistent and standardized approach while naming product tags. It will ensure uniformity and clarity in the tagging system. Furthermore, avoid duplicate tags that convey similar attributes.
  • Identify and start using the tags that customers use frequently. Prioritize them and ensure that these accurately represent the critical features of products. 
  • Use product tags that align with customers’ demands, like seasonal trends or industry developments. It will help in attracting traffic to the store during specific periods.
  • Use long-tail keywords in product tags. These will improve the tags’ chances of ranking for more specific search queries. For example, instead of using “shoes,” consider tags like “men’s leather shoes.”

Besides these tips, update and expand product tag options. Consider the significance of customer feedback, market research, and product updates equally important.

Common Mistakes to Avoid with Shopify Product Tags

It is crucial to discuss the mistakes to avoid when using product tags because these can reduce their efficacy.

  • Avoid both overusing and underusing tags. Overusing implies assigning too many tags to a single product, creating a cluttered and confusing tagging system. While underusing tags limits the filtering capabilities of the store. So, use them strategically. 
  • Avoid using irrelevant product tags, as these can confuse the customer. So, to maintain the effectiveness of the tagging system, ensure that each one adds value and helps customers find products.
  • Paying less attention to consistency can be another big mistake. It is very crucial when it comes to product tags. So, use standardized naming conventions and formats for them to maintain consistency across the store. It will reduce the issue of confusion and make it smoother for customers to navigate the store.
  • Be sure to conduct keyword research. It will help to know the interest of the customer. After adding these keywords to product tags, one can see an improvement in the visibility of their products in search engines. 
  • Remember to update product tags. Review and update them so that changes in the product catalog, customer preferences, or industry trends can be reflected. 
  • A lack of proper analysis can impact the performance of the store. So, set up tracking tools like Google Analytics to monitor the usage, engagement, and conversion related to the tags.
  • Ensure the store’s filters are consistent with the product tags. It will help the customers understand and find the specific products. 
  • Customer feedback is crucial for any store. That is why pay attention to their feedback and requests regarding the tagging system. Address their feedback and make necessary adjustments to improve the effectiveness of tags.

So, these mistakes can hamper a store’s performance even though putting in the effort. Avoid them and intensify the benefits of tags in the store.

Shopify Product Tags and Social Media

Social media is one of the best platforms for informing people about any Shopify store. Showing them products repeatedly will convince them to think about purchasing the product. 

Here are some ways store owners can effectively leverage product tags on social media platforms.

  • Instagram
  • Facebook and Pinterest Catalogs
  • Influencer Partnerships
  • Social media contests and promotions

Use the tagging features on social media platforms and incorporate relevant product tags strategically. 

For example, anyone owning a clothing store can use a product tag like” red.” It will filter all the red clothes and imagine if it’s Valentine’s week. It will be the best time to promote that specific red tag; thus, one can generate huge sales and organic traffic for the store.

Troubleshooting Shopify Product Tags

After learning many significant aspects of Shopify product tags, it is time to examine the troubleshooting techniques. 

Shopify allows adding, deleting, editing, and viewing all tags. To learn more about it, have a look.

How to Add Tags in Shopify?

To add a tag to the Shopify store, follow these steps:

  1. Open the specific product in the Shopify store.
  2. In the tags section, enter the name of a tag to be added or even select it from the existing tags list. If entered a new tag, it will be created for the future automatically and saved in this section.
  3. In the end, click Save.

This way, one can add product tags to the Shopify store.

How to View All Tags?

After logging in to the Shopify admin dashboard, follow the below-mentioned steps to view all tags:

  1. On the “products” page, click on the list of all the tags currently used in the store.
  2. Another method to view tags is to scroll through the list. Use the search bar at the top to search specific tags. 

With these steps, one can view the tags and their usage easily.

How to Edit Shopify Tags?

After logging in to the Shopify admin dashboard, click on the products page.

  1. Find the product to be edited and click on its title to open the editing page.
  2. Scroll down to the “Organization” section, and it will show the “Tags” field. Then, edit the tags by adding, removing, or modifying them.
  3. To modify an existing tag, click on the tag name and make the necessary changes. After completion, click the “Save” button to save the updated information.

To edit more Shopify tags, repeat the process.

How to Delete Tags in Shopify?

To delete a product tag in Shopify, follow the below-mentioned steps:

  • Open the specific product in the Shopify store.
  • Click the x next to the tag to be deleted. After clicking, the tag is removed from that particular product.
  • In the end, click Save.

This way, one can delete Shopify tags quickly.

Unique Questions about Shopify Product Tags – Answered by Visibility Gurus

 Q1.: Where are Shopify product tags located?

A: Product tags in Shopify are located in the “Tags” section of the product page. This section is located in the “Organize” tab of the product page. When you click on the “Organize” tab, you will see a list of options, including “Tags.” Clicking on the “Tags” option will open up a list of tags applied to the product. You can then add, edit, or delete tags from this list.

Q2: Where are Shopify product tags stored?

A: Product tags in a Shopify store are stored in the product’s meta fields. Metafields are a type of data associated with a Shopify product and can be used to store additional information about the product. Metafields are stored in the Shopify admin and can be accessed by navigating the product page and clicking the “Metafields” tab.

Q3: How often should I update my Shopify product tags?

A: The frequency with which you should update your product tags will depend on various factors, including the size of your store, the number of products you offer, and the rate at which you add new products. Updating product tags at least once a month is generally recommended for stores with many products. This will ensure that your tags remain up-to-date and relevant to customers.

Q4: What are the most popular Shopify product tags?

A: A Shopify store’s most popular product tags are specific to the product and its features. It includes product type, color, size, material, and brand tags. Also, tags related to the product’s purpose, such as “gift” or “travel,” can be popular.


For store owners struggling to increase their sales online, Shopify product tags SEO is the best thing to try. Effective product tagging can help customers find products they are interested in with just a few clicks.  

Let Visibility Gurus help you to stand out by using tags considering user intent effectively. Our experience, customized strategies, and comprehensive solutions can save your precious time and bring success to your store!

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