- Built Around Agency Needs
Priced in Hours. Scoped to Your Client.
At Visibility Gurus, we’ve designed four plans around dedicated monthly hours, so agencies like you can pick the right level of Local SEO support for your home services clients.
Foundation
For single-location local businesses or early-stage ecommerce & B2B sites on agency retainers of $2,000–$3,500/mo
$650 /month
- 25 hours/mo/project
Resell to your client: $1,400–$1,800/mo
- Included
- GBP or storefront fully managed
- One website or store
- Monthly content piece
- Review & reputation system
- Monthly progress call (30 min)
- Email support, 24-hour response
- Most Chosen
Standard
For established local businesses or growing ecommerce & B2B brands on retainers of $4,000–$6,000/mo
$1,200 /month
- 50 hours/mo/project
Resell to your client: $2,500–$3,200/mo
- Everything in Foundation, plus
- Up to 3 GBP profiles or category clusters
- 2 content pieces/month
- Schema markup implementation
- Maps (local) or shopping feeds (ecomm)
- Backlink audit + acquisition
- Bi-weekly progress call
Pro
For multi-location operators, competitive ecommerce catalogs, or SaaS in contested niches on retainers of $7,000–$10,000/mo
$2,100 /month
- 90 hours/mo/project
Resell to your client: $4,200–$5,500/mo
- Everything in Standard, plus
- Up to 5 GBP profiles or full catalog
- 4 content pieces/month
- AI search optimization
- Sub-market architecture
- Sub-market or category architecture
- Weekly progress call
- Quarterly business review
Authority
For regional / national brands and aggressive-growth ecommerce or SaaS clients on retainers of $11,000+/mo
$3,200 /month
- 140 hours/mo/project
Resell to your client: $6,500–$8,500/mo
- Everything in Pro, plus
- Unlimited profiles / enterprise catalog
- 6+ content pieces/month
- Pillar content production
- Senior strategist as lead
- Custom reporting
- Direct Slack channel
“What exactly fills those hours every month?”
Fair question — and the most common one we get. Hours are real execution work, not retainer padding. Some of it is one-time setup (audit, site structure, schema, citation or catalog clean-up) that happens in month one. The rest is recurring work that has to keep running because rankings are a position you defend, not a project you finish. Every package below shows the split side-by-side for all three engagement tracks — Local · GBP, Ecommerce , and SaaS · B2B — so you can see exactly where the same hours go for each type of client.
- Package detail
Foundation
For single-location local businesses or early-stage ecommerce & B2B sites on agency retainers of $2,000–$3,500/mo.
$650 /mo
25 expert hours / month
Resell at $1,400–$1,800/mo
- Where the 25 hours go — every month
Local / GBP
Local presence & visibility
GBP management 5 hrs
posts, photos, Q&A, monitoring
Local SEO execution 5 hrs
citations, geo-signals, map pack
Content production 4 hrs
≈ 1 service/location page
Technical SEO 3 hrs
audit fixes, speed, schema upkeep
Reviews & reputation 3 hrs
review requests + responses
Reporting & comms 3 hrs
monthly report + progress call
Strategy & planning 2 hrs
next-month roadmap
Total: 25 hrs / month
Ecommerce
Store & product growth
Category & product page SEO 6 hrs
core categories + priority PDPs
Content production 4 hrs
≈ 1 collection / buying guide
Technical SEO 5 hrs
crawl, indexation, Product schema, speed
Link building 3 hrs
≈ 1–2 earned links
Reviews & UGC signals 2 hrs
product review flows
Reporting & comms 3 hrs
monthly report + progress call
Strategy & planning 2 hrs
next-month roadmap
Total: 25 hrs / month
SaaS / B2B
Brand & lead growth
Landing & comparison pages 6 hrs
core money pages optimized
Content production 4 hrs
≈ 1 bottom-funnel piece
Technical SEO 3 hrs
crawl, indexation, Organization schema
Link building & outreach 4 hrs
≈ 1–2 earned links
Entity & brand signals 3 hrs
brand SERP + profiles baseline
Reporting & comms 3 hrs
monthly report + progress call
Strategy & planning 2 hrs
next-month roadmap
Total: 25 hrs / month
Strategic. Consistent. Results-Driven.
- Month 1 — one-time setup
- Full account & GBP / store audit
- Keyword + competitor mapping
- On-page & schema baseline
- Citation or catalog clean-up
- Every month after
- New content + page optimization
- Fresh GBP or product-page signals
- Review generation
- Technical upkeep & reporting
Why This Runs Every Month
Rankings are a position you hold, not a project you finish. Competitors keep publishing, Google keeps updating, reviews and GBP signals decay. Each month these 25 hours defend and extend the position — fresh content, new local or product signals, technical upkeep, and link growth that compounds rather than resets.
- Full Comparison
An In-Depth Look at Every Tier
The full breakdown of what each tier covers. Anything not in this table is either out of scope or requires a custom add-on quote.
We’ve kept the list honest rather than checking every box.
| Monthly Plans Features | Foundation $650/mo · 25 hrs |
Standard $1,200/mo · 50 hrs |
Pro $2,100/mo · 90 hrs |
Authority $3,200/mo · 140 hrs |
|---|---|---|---|---|
| Google Business Profile & Local Presence | ||||
| GBP profiles managed | 1 profile | Up to 3 | Up to 5 | Unlimited |
| GBP optimization & suspension monitoring |  | | | |
| GBP posts & photo cadence | 2/week | 3/week | 4/week | 5/week |
| Apple Maps optimization | | | | |
| Bing Places optimization | | | | |
| Citations audit, clean-up & building | Audit only | Audit + clean-up | Full + building | Full + building |
| Sub-market & neighborhood architecture | Basic | | | |
| Content & On-Page SEO | ||||
| Website pieces produced monthly | 1 piece | 2 pieces | 4 pieces | 6+ pieces |
| Long-form pillar content | | | ||
| Keyword research & mapping | | | | |
| Title tags & meta descriptions | | | | |
| Interlinking strategy | | | | |
| Content optimization & refreshes | | | | |
| Technical SEO | ||||
| Technical SEO audit & maintenance | | | | |
| Schema markup (LocalBusiness, Service, FAQ) | Basic | Full | Full + advanced | Full + advanced |
| Core Web Vitals monitoring | | | | |
| Speed optimization | Recommendations | Implementation | Implementation | Implementation |
| Sitemap, robots.txt, indexation | | | | |
| Links & Authority | ||||
| Backlink audit | | | | |
| Link acquisition (industry & local) | 2-3/mo | 4-5/mo | 6-8/mo | |
| Editorial outreach & digital PR | | | ||
| Reviews & Reputation | ||||
| Review acquisition system setup | | | | |
| Review monitoring & response support | Google only | Multi-platform | Multi-platform | Multi-platform |
| AI Search & Modern Discovery | ||||
| AI search optimization (AI Overviews, ChatGPT, Perplexity) | Single site | | | |
| Entity authority & knowledge graph work | | | ||
| Reporting & Communication | ||||
| Monthly performance reporting | | | | |
| Custom reporting | | |||
| Progress call frequency | Monthly | Bi-weekly | Weekly | Weekly |
| Quarterly business review | | | ||
| Dedicated account lead | Shared | Dedicated | Senior strategist | |
| Communication channel | Email + portal | Email + portal | Direct Slack | |
| Supporting Services (Hours-Allocated) | ||||
| Google Ads campaign management | From tier hours | From tier hours | From tier hours | From tier hours |
| WordPress development & fixes | From tier hours | From tier hours | From tier hours | From tier hours |
- HOW HOURS WORK
Operational Rules
The complete clarity so there’s no room for confusion later on –
Hour Rollover
Up to 20% of unused hours can roll over. Any rolled-over hours expire after 30 days.
Overage Handling
Any extra work starts only after we receive your written approval - no surprise bills ever.
Billing Cycle
Plans run month to month with a simple 30-day cancellation notice.
- Pricing FAQs
Questions Agency Owners Ask Us Most
Why do you offer hours-based packages instead of deliverable-based?
Deliverable packages create scope debates on the other hand hours create transparency. Every conversation becomes “what’s the math” instead of “what counts as included.” It also lets the same tier flex across different client situations - a Foundation client might need more GBP work one month and more content the next. Hours are allocated dynamically based on what the client actually needs.
Can we mix tiers across clients?
Yes. Each client project is priced independently at the tier that matches their retainer size. You might have 4 Foundation clients, 6 Standard, and 1 Pro running simultaneously. Pricing is per-project, not per-agency.
What if my client only wants Google Ads management, not SEO?
SEO is the anchor, we don’t sell supporting services standalone. Google Ads and WordPress work draw from the tier’s hour allocation, same as any other work. An agency partner who wants heavy ads management would use more of their Standard or Pro hours toward Ads and fewer toward content. The flexibility is the point.
Why is the rollover capped at 20%?
It lets agencies carry forward some unused hours during slower months without letting hours build up indefinitely.
What happens if we go over hours in a month?
Two things can happen. You get written notice before any work continues beyond the included hours. From there: either approve overage at the tier’s effective hourly rate (typically $28-30/hour, varies by tier), or pause the over-hours work until the next billing cycle, or upgrade to the next tier with hours pro-rated for the rest of the current month. Your choice, no work happens without approval.
How does the discovery call factor into pricing?
The first discovery call (30 minutes) is free and not counted against any tier. Subsequent scoping conversations before partnership formalizes are also free. Hours only start counting once the engagement is signed and onboarding begins.
Are there setup fees or onboarding charges?
There’s no setup fees. The 30-day onboarding is included in the first month’s hours (typically 8-12 hours of the allocation go toward intake, audit, and strategy formation in month one). We don’t charge separately for kickoff work.
Do you offer volume discounts for agencies with many clients?
Hour rates already build in tier-volume efficiency - Foundation is $26/hour effective, Authority is $22.85/hour effective. Beyond that, we don’t offer additional volume discounts. Pricing is the same whether you’re our second partner or our twentieth. We don’t want early movers paying less than later partners for the same work.
Why no quarterly or annual discount?
Discount lock-ins are something providers offer when they’re worried about retention. We’re not. If the partnership is working, you’ll stay because the work is valuable. If it isn’t working, no discount should keep you locked in. Monthly billing with 30-day notice is how confident providers price.
What’s the minimum commitment to start?
We start with a 90-day pilot on one project at standard tier pricing, no long-term commitment. The pilot validates fit on both sides. After the pilot, scaled partnerships move to monthly retainer with 30-day notice in either direction.