- BUILT FOR AGENCIES
White-Label Google Ads That Supports Your Clients’ SEO Strategies.
Search ads, display campaigns, remarketing, conversion tracking and ongoing optimzation – all handled by PPC specialists who know how paid campaigns should work alongside SEO. Every update and report arrives under your agency’s brand, ready to share with your clients.
10+
AGENCIES SERVED
15+
Years Expertise
50+
In-House Team
4.9/5
PARTNER RATING
- OUR SIDE OF THE DEAL
Three Commitments to You From Day One
On-Time Deliveries
We agree on every campaign launch, report and optimization deadline in advance. You will always know what is being worked on and when it will reach you.
Ready-to-Send Progress Reports
Every report arrives under your branding, in your preferred format and written for your client. Open it, review it and send it without having to rewrite the explanation.
One Senior Team Lead
The same senior paid-search strategist stays with your accounts from day one. When you or your client has a question, you get an answer from someone who already knows the campaign.
- WHAT WE COVER
Everything Your Clients Need to Turn Paid Search Into Pipeline.
1
Campaign Strategy and Account Structure
Search Opportunity Audit
We review existing rankings, paid competitors and search demand to identify where Google Ads can create visibility that organic search does not yet provide.
Campaign and Ad Group Structure
Campaigns are organised around products, features, integrations, use cases and buyer intent, making performance easier to control and explain.
SEO and PPC Gap Mapping
We compare organic rankings with paid-search opportunities. Budget is prioritized towards valuable searches where your client is not yet visible naturally.
Budget Allocation
Spend is distributed according to search intent, conversion potential and sales value - not divided evenly across every campaign.
2
Keyword and Competitor Research
High-Intent Keyword Research
We focus on searches from people actively comparing products, items or services, looking for a solution or preparing to speak with a sales team.
Competitor Campaign Research
We examine which competitors are bidding, what they are promoting and where your client has a stronger reason to be considered.
Negative Keyword Management
Irrelevant searches are blocked before they consume more budget. Negative keyword lists are reviewed and expanded throughout the campaign.
Branded Search Protection
We monitor competitors bidding on your client’s brand and build branded campaigns where paid protection is commercially justified.
3
Ads and Landing Pages
Search Ad Copy
Every ad is written around the searcher’s intent, your client’s strongest differentiators and the next action you want the prospect to take.
Landing Page Alignment
The promise made in the ad continues on the landing page. Headlines, proof, product information and CTAs are aligned with the original search.
Ad Assets
Sitelinks, callouts, structured snippets, images and other relevant assets are added to give prospects more reasons to click.
Conversion Paths
Forms, demo requests, trial signups and booking journeys are checked before campaigns launch. Paid traffic should never be sent into a broken or unclear path.
4
Conversion Tracking and Attribution
Google Ads Conversion Tracking
Demo requests, trial signups, form submissions, booked calls and other meaningful actions are tracked within the account.
GA4 and Tag Manager Setup
Google Ads, GA4 and Google Tag Manager are connected correctly so campaign activity can be followed beyond the initial click.
CRM and Pipeline Tracking
Where your client’s setup allows it, leads are followed into the CRM to show which campaigns contribute to qualified opportunities and revenue.
Tracking Quality Checks
Duplicate events, missing tags and misleading conversions can distort performance. We test the setup regularly so decisions are based on reliable data.
5
Campaign Management and Optimization
Search Term Reviews
We regularly review the searches triggering your client’s ads, remove irrelevant traffic and identify new opportunities worth targeting.
Bid and Budget Optimisation
Budgets and bids are adjusted according to conversion data, lead quality and commercial value - not clicks alone.
Ad Testing
Headlines, descriptions, offers and calls to action are tested to find the combinations that bring in stronger prospects.
Performance-Based Refinement
Weak keywords, ads and landing pages are improved, reduced or paused. The budget is moved towards the parts of the account producing better results.
6
Reporting and Communication
Monthly Reports Under Your Brand
Every report is fully white-labelled, prepared in your preferred format and ready to share directly with your client.
Leads Tracked by Campaign
Performance is connected to the conversion goal so the campaign is not judged on impressions and clicks alone.
Named Account Lead
A senior paid-search strategist remains responsible for your campaigns and understands how your agency prefers accounts to be managed.
Clear Optimization Log
Changes to keywords, bids, budgets, ads and landing pages are recorded, giving you a clear explanation of what was changed and why.
- IN THEIR WORDS
What Agency Partners Say About
Working With Us.
“We started with SEO, but a couple of clients also needed Google Ads. The team picked it up quickly, and our clients have been happy with the results.”
- OUR GOOGLE ADS PROCESS
Six Steps We Follow
on Every Account
A Clear Strategy First. Then Ongoing Optimization and Growth.
06
01 CAMPAIGN PREPARATION
- DAYS 1–3
Account and Market Review
We review your client’s offer, audience, sales goals, existing Google Ads account and organic rankings. This shows us where paid search can add value without competing unnecessarily with SEO.
02
- DAYS 3–5
Search Gap Mapping
We identify valuable keywords your client does not yet rank for organically. These gaps become the starting point for the campaign, with priority given to searches closest to an enquiry, trial or sale.
03
- DAYS 5–10
Campaign Setup
We structure the campaigns, organise keywords by intent, write the ads and add negative keywords. Budgets are assigned according to opportunity rather than spread evenly across every keyword.
04
- DAYS 7–10
Tracking and Landing Pages
Before launch, we test conversion tracking, forms, calls and landing-page journeys. This ensures every meaningful action can be measured and paid traffic reaches a page built to convert.
05 ONGOING OPTIMIZATION
- FROM DAY 10
Launch and Optimization
Once the campaign is live, we monitor search terms, bids, budgets, ads and conversions. Weak areas are corrected early, while more budget is moved towards the searches producing better leads.
06
- MONTHLY
Reporting and Next Steps
You receive a white-labelled report showing spend, conversions, lead quality and the work completed. We also explain what happens next, so you can update your client without translating PPC data yourself.
- OUR GOOGLE ADS PROCESS
Six Steps We Follow on Every Account
01
- DAYS 1–3
Account and Market Review
We review your client’s offer, audience, sales goals, existing Google Ads account and organic rankings. This shows us where paid search can add value without competing unnecessarily with SEO.
02
- DAYS 3–5
Search Gap Mapping
We identify valuable keywords your client does not yet rank for organically. These gaps become the starting point for the campaign, with priority given to searches closest to an enquiry, trial or sale.
03
- DAYS 5–10
Campaign Setup
We structure the campaigns, organise keywords by intent, write the ads and add negative keywords. Budgets are assigned according to opportunity rather than spread evenly across every keyword.
04
- DAYS 7–10
Tracking and Landing Pages
Before launch, we test conversion tracking, forms, calls and landing-page journeys. This ensures every meaningful action can be measured and paid traffic reaches a page built to convert.
05
- FROM DAY 10
Launch and Optimization
Once the campaign is live, we monitor search terms, bids, budgets, ads and conversions. Weak areas are corrected early, while more budget is moved towards the searches producing better leads.
06
- MONTHLY
Reporting and Next Steps
You receive a white-labelled report showing spend, conversions, lead quality and the work completed. We also explain what happens next, so you can update your client without translating PPC data yourself.
- Common Questions
What Most Agency Owners Ask
Can you take over an existing Google Ads account?
Yes. We first audit its structure, targeting, search terms, tracking and historical performance. We then retain what is working and fix what is limiting results.
Who owns the Google Ads account and its data?
The account remains under your agency or client’s ownership. You retain access to the campaign history, performance data and tracking setup.
Is there a minimum advertising budget?
There is no single budget that suits every account. We recommend a realistic starting budget after reviewing search demand, competition, cost per click and the value of a conversion.
Do you create landing pages for Google Ads campaigns?
We review the existing landing pages and identify anything that could weaken conversions. If a new page is required, we recommend its structure and agree on the additional scope before work begins.
How soon can clients expect results?
Campaigns begin collecting performance data as soon as they launch, but meaningful optimisation takes time. We use the early data to improve targeting, reduce wasted spend and identify what produces stronger leads.