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Terms & Conditions.
The terms that govern the working relationship between Visibility Gurus and the agencies we partner with.
Written to be read, not to hide behind.
Applies to
Agency Partnerships
Last updated
[ 02-07-26 ]
In this article
These Terms & Conditions were last updated on [ 02-07-26 ]. They apply to all agency partners engaging Visibility Gurus for white-label services unless a separate signed master services agreement states otherwise.
01
Agreement and Parties
These Terms govern the services provided by Visibility Gurus (“VG”, “we”, “us” or “our”) to the agency or business purchasing our services (“Partner”, “you” or “your”).
By requesting or using our services, or signing a proposal, statement of work or other agreement with VG, you agree to these Terms.
By requesting or using our services, or signing a proposal, statement of work or other agreement with VG, you agree to these Terms.
02
Services Provided
VG provides white-label local SEO and related digital marketing services to agencies working with all niche businesses. Depending on your selected tier and agreed statement of work, services may include:
- SEO and Google Business Profile management
- Content creation, technical SEO and link building
- Google Ads management and website support
Your exact services, deliverables and monthly hours will be confirmed in your selected tier or statement of work. Supporting services will use your allocated hours unless agreed otherwise in writing.
Nature of SEO: Search performance depends on factors outside VG’s control, including algorithm updates, competitor activity and market conditions. VG follows professional best practices but cannot guarantee specific rankings, traffic or lead volumes. See Section 10.
03
The White-Label Relationship
VG works as an extension of your agency under your brand.
- We work under your brand. Deliverables and reports are prepared for you to present to your clients as your own.
- We communicate through you. VG will not contact your clients directly unless you request and approve it in writing.
- Your client relationships remain yours. VG will not approach, solicit or accept direct work from clients introduced through the partnership (see section 07).
04
Fees & Payment
Fees are charged monthly based on your selected service tier or the amount agreed in your statement of work.
Unless agreed otherwise in writing:
- Fees are billed monthly and paid in advance.
- Invoices must be paid by the due date shown on the invoice.
- You or your client must pay advertising costs directly to the relevant platform. VG does not cover ad spend.
- Any third-party costs, such as specialist tools, stock assets or premium data, will only be charged after receiving your approval.
05
Hours, Scope and Overage
Each service tier includes a set number of hours per month. The following rules apply:
- Rollover: Up to 20% of unused hours may be carried into the next month. These hours must be used within 30 days.
- Overage: Any work beyond the included hours requires your written approval. VG will not carry out or charge for additional work without approval.
- Out-of-scope work: Services not included in the agreed scope will be quoted separately and will only begin once approved in writing.
Further details about how service hours are calculated and used are available on our pricing page and form part of these Terms.
06
Partner Responsibilities
To help VG complete the work effectively, you agree to:
- Provide timely access to the required websites, accounts and platforms.
- Share necessary information, approvals and content within reasonable timeframes.
- Make sure you have permission to give VG access to your clients’ accounts and properties.
- Ensure that any information, claims or materials supplied by you or your client are accurate, lawful and do not infringe anyone’s rights.
Delays in receiving access, information or approvals may affect delivery timelines. VG will not be responsible for delays caused by missing or late input from you or your client.
07
Confidentiality & Non-Solicitation
Both parties will keep all non-public information shared during the engagement confidential. This includes business information, client details, strategies, pricing and account access. The information may only be used to provide or receive the agreed services.
This does not apply to information that is already public, obtained legally from another source or required to be disclosed by law.
Non-solicitation of clients: During the engagement and for 12 months after it ends, VG will not directly approach, solicit or accept work from any end client introduced or served through the partnership without your written permission.
08
Intellectual Property
Once all related fees have been paid, you may use the deliverables created specifically for your engagement, including content and on-site assets, for your clients and under your own brand.
VG will continue to own its existing methods, frameworks, templates, tools and internal processes. These are not transferred as part of the engagement.
Any third-party materials, such as stock images, fonts, software or plugins, will remain subject to the licence terms of their original providers.
09
Data Protection
Each party will follow the data protection laws that apply to the personal information handled during the engagement.
VG will:
- Use personal data only to provide the agreed services.
- Take reasonable steps to keep the data secure.
- Limit access to people who need it for work.
- Inform the Partner promptly if a data breach affects their data.
Where required, both parties may enter into a separate Data Processing Agreement. Personal data will be returned or deleted when it is no longer needed, unless the law requires it to be retained.
10
Warranties & Disclaimers
VG will provide the services with reasonable skill, care and professional standards.
However, SEO results cannot be guaranteed because rankings and performance depend on factors outside VG’s control, including:
- Search engine algorithm changes
- Competitor activity
- Website condition and implementation
- Market demand and user behaviour
VG does not guarantee specific rankings, traffic, leads or revenue. Any timelines, forecasts or expected results are provided as reasonable estimates only.
11
Limitation of Liability
To the fullest extent permitted by law, neither party will be liable for indirect, incidental, special or consequential losses, including lost profits, lost revenue or loss of business, arising from the engagement.
VG’s total aggregate liability arising out of or in connection with the engagement will not exceed [ the total fees paid by you to VG in the preceding X months ].
12
Term & Termination
Unless a fixed term is agreed in writing, the engagement will continue on a monthly basis. Either party may end it by giving 30 days’ written notice.
- Fees for the 30-day notice period remain payable.
- The engagement may be ended immediately if a serious breach is not corrected after written notice.
- VG will hand over any completed or in-progress work that has been paid for.
- Both parties must stop using each other’s account access and confidential information once the engagement ends.
Any terms relating to confidentiality, payment, ownership and liability will continue to apply where relevant.
13
Changes to These Terms
We may update these Terms from time to time. If we make an important change, we will give our active Partners reasonable notice.
By continuing to use our services after the updated Terms take effect, you agree to the changes.
Unless we agree otherwise, the Terms that apply to your current billing period will remain the version that was in place when that billing period began.
14
Contact
Questions about these Terms can be directed to us using the details below.
Visibility Gurus
Visibility Gurus
Reg. Office : C-86, Industrial Area Phase 7,
SAS Nagar – 160055
Email: [email protected]
For partnership enquiries, please use the contact form or book a call.