The E-commerce SEO Secrets To Break $1 Million in Organic Sales For New SEOs

Navneet Singh, Founder

E-Commerce SEO

It is imperative to take care of advertising expenditure to get the results. You may be looking forward to getting more sales and leads, but you may be confused about how to begin. At such a time, the right thing to do is get help from world-class marketing experts.

E-commerce businesses are run entirely and exclusively online. They involve getting traffic on your website to give you success. Your website offers an excellent value, just as the customers can find you on the internet. 

Most e-commerce businesses do not have the proper understanding of things connected to search engine optimization (SEO) best practices, such as adding meta descriptions to your pages for finding the right keywords. Also, you can find a few online stores that do not correctly understand SEO though they have fixed a target to help people meet a particular online sales target. 

You absolutely need a complete understanding to get higher traffic and more sales. Ensure that you are implementing SEO in your e-commerce company to improve your business. It means that you need to do a lot more than the minimal SEO work to get an edge over your competition. For example, you need to search for your competitors to target a higher number of customers. 

The best online retail shops perform exemplary work to leverage highly advanced and top-notch SEO best practices to help you scale the SERPs ladder. Companies need to take specific steps to carry out SEO perfectly. An Ecommerce SEO Agency can easily help you to do this.

Ways to Optimize Organic Local Traffic

Typically, the best e-commerce companies are highly focused on local traffic even if they do not have brick-and-mortar stores. As you optimize your e-commerce store for local traffic, it gives you an edge in the local searches. Also, most of the time, the local shipping costs are lower than shipping your goods to locations at large distances in the country.

Incentivize your local pickup to focus on enhancing your business’s activity in the local community. This means that you must optimize your local organic search traffic which will prove highly useful. Here are the steps that you need to care of for local SEO optimization.

1. Set Up Your Google My Business Profile

Google My Business has a vital role in taking care of your local traffic search traffic. Google shows you more than:

  • Five billion searches for restaurants. 
  • Three billion searches for hotels.
  • One billion searches for clothing stores.
  • Six hundred million searches for hair and beauty salons.
  • Five million searches for coffee shops.

Consider the number of people that can be your customers from this number. Here are some benefits to getting a GMB account.

  • GMB account is much more than a business listing. Your free business profile helps you easily connect to your customers across Google Search and Google Maps.
  • As you post your profile photos, you can find out how unique your business is. This also gives your customers a lot of reasons to prefer you over others.
  • Ensure that you display your business hours and contact information by pointing to your website.
  • Also, tell your visitors about the reviews you can get to utilize your overall star rating.

Your Google My Business profile helps you perform well in your local searches giving you a competitive edge. When potential customers get online to search for a business similar to yours in Google Search or Google Maps, this means that they want to connect with you in several ways to transact more to carry out a more excellent business.

Here are ways to improve E-Commerce landing pages that use paid ads data. Moreover, there are several ways to formulate your E-commerce SEO with a stepwise approach.

Location-based Keywords Optimization

E-commerce businesses in various niches need to optimize broad-appeal keywords. For example, a sports niche website selling cricket equipment will consider “Buy Customized Bat.”Alongside this, they must also go for location-based keywords, for example, “Cricket Store Online India.”In place of India, it can be even more specific, pertaining to various states in India.  You need to take care of geotargeting, which offers you the best “marketing tactics for taking care of geographical locations from the user’s IP address. Here, you must target city- or neighborhood-specific content related to advertisements.

Combining board match keywords with a location, for example, “Best Bat Manufacturer in India” or “Top Quality Online Cricket Shop” allows to get a high general appeal and go for a niche-specific audience. This means that you can go for larger-appeal keywords. Google’s Keyword Planner enables you to take care of several things.

Optimize Your Metadata for Local Search

When you can add structured metadata and schema to your site, it gives Google an additional context related to your site.

The schema comprises structured data vocabulary to take care of actions, entities, and relationships on the Internet using webpages, emails, and other things. So, adding schema tags for a website helps Google take care of search results requiring the use of additional information in Rich Snippets for improving your click-through rate in organic search results.

Schema markups help you to understand your local businesses’ snippets of code which helps Google understand your website’s requirements and connect better to get more user-relevant searches.

Consider the search results you want to include in your web pages and your schema markup for events.

An organization schema is vital for e-commerce sites’ schema, which informs the search engines about the place where you’re based.

You also have two significant resources to get a higher understanding related to taking care of your schema markup for your e-commerce site:

  • Moz
  • SEMrush

2. Upgrade and Check Your Technical SEO

An excellent e-commerce SEO strategy requires ensuring that your site’s technical part is aligned well with the SEO best practices. And this is important.

Moreover, you also have many e-commerce sites that look at the technical side, which seems intimidating. You can also use the right tools to fix specific common problems.

When it comes to “technical SEO,” you must understand things happening on a site’s backend. It includes technical issues such as:

  • Broken links.
  • Error pages.
  • Web pages that Google bots cannot crawl or index.
  • Slow site speed.

These factors have an essential role to play in the SERPs positioning. For example, as you have a slow site speed, it can lead to high bounce rates and lower the site’s ranking.

Fact: If the site speed increases from 1 second to 3 seconds for web page loading, it improves your bounce rate by 32%!

When Google cannot crawl your page for some reason, you won’t be able to index it, and this can’t help you with the visibility of search results pages. It is suitable to use the perfect site auditing tool to take care of the technical aspects of your site. E-commerce companies generally have large sites with a lot of product pages. You can be making mistakes that will add up faster.

SEMrush’s Site Audit tool is shown here to take care of several types of technical SEO issues that need to be addressed. It is essential to see how things will impact you to give you a great deal of actionable advice for various ways to take care of the same.

There are several aspects of comfortably utilizing several technical SEO aspects that employ a site audit tool to check your site’s status and hire an SEO expert to address your site’s essential issues.

3. Do Diligent Keyword Research

Keyword research is related to important things for people who understand SEO basics. Make sure that you carry out keyword research, and it will become slightly more complex. You need to get the things right.

For instance, when you have a client selling tea sets online, you need to optimize their website with keywords like “tea kettle.” Using keywords for products that technically aren’t kettles such as “tea infusers” could target an audience not meant for the same.

A little research will give you information on specific keywords that the audience has been using to find products you’re offering– “teapot set” and “cast iron teapot.” 

You also need relevant traffic to improve your search. You also need a few terms your audience is looking for. You need to take care of the search intent to choose relevant keywords. You also require taking care of high-intent keywords that indicate that customers are highly engaged in the research stage of the sales funnel. It proves greatly useful for the product pages, and you must carry out SEO for your product pages.

For example, if you’re mentioning things like “Wood flowers and pots for wedding,” you must understand the most specific things. You require things to be more or less the same for “wood flowers for weddings” or use them in the form of “pots for weddings” for the website to make it easy for search engines to show the right results to users.

Here are the top keyword tools you can use:

  • Google’s Keyword Planner is a freely available tool. This tool will also show you the volume of monthly searches and competition for each keyword.
  • SpyFu and SEMrush include the proper research tools you need for organic and PPC keywords to optimize your competition. Consider how you can add these keywords to your list.

Make sure that a single page on your site for every product is fully optimized for relevant keywords assigned to you. Put the keywords in the text on-page, add them to alt image tags, and use meta tags and meta descriptions to optimize the things again.

4. Create a Link-Building Strategy

Link building is a highly effective way to improve your SEO ranking as it drives traffic to your site to establish you in the form of a reputable brand or resource in the industry.

There are many website rules for link building, and it might also take a while. But, this is not you.

Link building requires you to go to other reputable sites asking them to link back to your website. They are known as backlinks.

Google will check your backlink profile while assessing the site’s quality on the whole. As they discover that you’re linking to the high authority sites with well-trusted publications which will link back to you, it means that you need a powerful indicator that creates high quality and reputable content. It tremendously helps you to improve your overtime ranking.

Also, you can go for content marketing which is helpful to create a solid link-building strategy.

People like to link back to you if you write high-quality educational content. Also, you can write guest posts for submitting to other sites including the best industry publications accepting guest contributors. For example, if you have a client selling wood flowers for wedding bouquets, you can always find wedding planning resources you can reach out to. You need local wedding planners with an active blog.

But, understand that all links aren’t created equal. Such links prove beneficial as they come from high-authority sites.

Different sites have their Domain Authority Score somewhere between 1 and 100. This score shows how nicely a site performs in Google’s SERPs based on factors such as the time for which a site has been there. You need to see the number of backlinks a site has.

The Domain Authority Score helps you predict what can go well, but it is not a metric Google uses. However, it is an important indicator to understand which sites you want to take consider or target for link building.

Avoid engaging in any kind of link-building schemes. You do not require buying links from a person using private blogging networks. Avoid a blogger that can get you extensive publications on a private network. Such things can earn you a penalty from Google. Instead, you may also get blacklisted from reputable sites that can prove helpful in one way or the other.

5. Increase Organic Traffic Leveraging Content Marketing

Content marketing is essential for link building, and it works to drive organic traffic to your site. Moreover, organic traffic is free traffic and is a plus point. The best content marketing strategy is excellent for e-commerce companies that are direct competitors. This strategy gives you a chance to communicate with your customers to answer their queries and helps you address their most essential concerns. It means that experts trust your brand.

Content marketing is related to regular blogging, and ideally, it also requires creating YouTube video content. You can generate a lot of leads with webinars, e-books, and guest posting. A website blog is a way to attract highly interested customers present at the top of the digital sales funnel.

Things aren’t meant to be high intent if you are at the top of the funnel. On the other hand, at the bottom of the funnel, users may be searching for things like “what do I need to go camping in Devon,” or a “Portable Fire Pit Devon” which you’re selling. However, it surely doesn’t make them any less if for targeting your high-intent audiences.

They need to understand that they can buy from you and start purchasing. When you do not make your customers aware, they can scroll right past product recommendations of the search results without getting more information. For this, you need to make product-specific content.

Ensure that every single post of yours gets optimized for a specific keyword. Go for the intent of the post using the right keyword for giving searchers relevant results as they are looking for the same.

6. Track Performance Using In-Depth Analytics Tools

A common mistake that e-commerce businesses make repeatedly includes not following up on essential SEO work. Always track site performance using analytics. But, you need to use the right strategies which work well for you. Therefore, it is necessary to check how nicely your strategies drive traffic to your site. Also, understand the highly effective keywords. Find out things you need to increase the SERPs ranking.

Google Analytics is an easy-to-install tool for your site. It helps you discover the several platforms that drive the most prominent traffic and is highly important for you. Ensure that you find out the keywords leading to sales to provide you with great value.

Various third-party tools are reliable alternatives to Google Analytics to help you out. These tools offer you advanced tracking.

  • SEMrush provides you with an automatic position tracking that alerts you of the site’s pages affecting your SERPs rankings.
  • Ahrefs also provides you with a unique interface. It provides you with unique analytics not given by others in Ahref’s Rank similar to Moz’s Domain Authority.
  • Moz provides a suite of analytics tools to help track site rank alongside its positioning. Moz also offers excellent resources allowing you to analyze and take care of page performance and optimization.

Final Thoughts: How Important SEO Is Really for E-commerce?

SEO is essential for e-commerce success and allows potential customers to find you. You need to develop an E-commerce SEO strategy for e-commerce companies that you can quickly implement to give you quality traffic at a meager cost.

You only pay for tools of e-commerce SEO services to go for the right strategy and run it in comparison to going for paying per click or getting conversions.

Choose the right platform to get the best technical SEO keywords for forming the right strategies. Platforms like WordPress and WooCommerce are great though Shopify and BigCommerce are also top-notch SEO options. These platforms include tools that are important to give results for e-commerce SEO for beginners and quickly let you optimize your site though you may be new to marketing.

You need to take the time to create a top-class SEO strategy, whether you are new to marketing or have a lot of SEO experience in e-commerce websites. To get help or more information for E-commerce SEO, feel free to get in touch with the experts at Visibility Gurus.